Social Media Trends and Features 2017

social media trend

There was no shortage of changes to the social media industry in 2016, which included  Several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us.

Facebook

Facebook held the F8 conference:   During the 2-day conference, Facebook introduced some seriously exciting new products and shared their future plans with thousands of eager listeners.

Marketplace:   A convenient destination to discover, buy, and sell items with people in your community.

Reactions:   Facebook Reactions enable you to express yourself with five additional emojis, alongside a “like.”

Instant Articles:   Fast, interactive articles on Facebook. Instant Articles load up to 10 times faster than the mobile web.

Facebook Live:   Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world.

Facebook Dynamic Ads are now even more powerful:   Facebook Dynamic Ads let advertisers create remarketing ads based on the person’s browsing history on a website.

Facebook new in-app camera:   If you’re still not 100% convinced that Facebook believes in live video and Messenger Day, read this: You can now tap on the camera icon on the top left corner of your Facebook Mobile Apps Development or swipe right from News Feed to try out Facebook’s new in-app camera.

Video climbing:   Facebook bet huge on video in 2016 and my hunch is that trend will only continue to grow in 2017 before we hit the peak and video becomes less effective on Facebook.

Instagram

Selfie Filters:  We’ve got yet another Snapchat-inspired feature! If you miss those flower crowns from Snapchat, you can now get them on your Instagram Story images.

Multiple Image & Video Posts: Multiple image and video posts have been slowly rolling out for iOS and Android users over the past few weeks, and I’m not sure I’ve ever seen so many businesses and users alike get on board with a new feature so quickly.

Hashtag Stickers: This is my favorite new feature that we got this month. You can actually add “hashtag stickers” to your Instagram stories.

Business tools: Business tools include new business profiles, analytics and the ability to create ads from posts directly within the Instagram app.

Instagram Story Ads:Instagram story ads just rolled out within the past two days. Businesses and marketers can now run ads in Instagram stories.

Twitter

Find out who’s unfollowed you:   Using http://who.unfollowed.me/, you can actually find out who’s unfollowed your Twitter account.

Mute users: You just learned that you can figure out who’s unfollowed you

Twitter Analytics: Almost everyone with a Twitter account now has free access to data about their timeline activity and followers with Twitter Analytics.

Hashtag: Using a hashtag research tools like Hashtagify.me and Twazzup let you research Twitter hashtags and their relationships, including which top influencers are using it.
Tag people in Twitter photos: Just like on Facebook, you can tag your photos on Twitter — and it doesn’t count against your 140 characters.

LinkedIn

Relationship Notes:  Like I said, this is my favorite little-known feature of LinkedIn. You can add relationship notes, reminders, and a note on how you met (and who introduced you) for any one of your connections

Embed media files on your profile:  Break up your text-heavy profile and showcase your work by adding media like images, documents, links, SlideShares, videos, and audio to your profile.

Save a job search:  Searching for a job on LinkedIn usually takes more than one login session. You can search for a job by clicking the “Jobs” tab on LinkedIn.

Create a Showcase Page:  Showcase Pages are niche pages branched off of the main company page that allow that company to promote specific products or market to a specific buyer persona.

Pinterest

Use trackable links that aren’t marked as spam:  Pinterest tends to block shortened links, so if you’ve been adding tracking cookies to links and shortening them, then your pins are probably not linking anywhere. The good news is you don’t actually need to shorten your trackable links on Pinterest.
The data so far has been encouraging, too – showing advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks in the month after the start of a Promoted Pins campaign.

YouTube

360-Degree Videos:   This is one of the coolest new YouTube features. New video capturing devices such as GoPro and drone based recording means a 360-degree can add a new dimension to the content we view

Improved Comments:  While comments are welcomed, junk comments are a distraction the majority of users, if not all don’t want to see when viewing videos and sharing with like-minded people.

Video Management on the Go: Video is the mainstay on YouTube, and improving its functionalities is crucial.

Social Media Trends and Features 2017
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