There are a billion websites all over the world. The trick is to make yours stand out. How do you achieve that? By working on the site’s usability (the ease of access) and user experience (how fun it is to interact with your site). So what are those guidelines? Read below to find out.
While visitors get attracted with overall appeal of the website but their intent is to complete an action when they visit your site or are on the lookout for a particular piece of information. An addition of any unnecessary design elements that serves no functional value will bring nothing. Cramming too much into each page creates confusion. Visitors get frustrated when they have to scan through rows of links and images to find what they are looking for. By keeping your pages simple, your website will be easier to use.
Navigation should be intuitive
There are few things more frustrating than not being able to find what you want on a website Development. Pages should be well-organized with a top-down design so that visitors can easily browse through the different sections of your site.Visitors shouldn’t feel like they are visiting a new website each time they open a new page on your site. Consistent design across the pages within your site makes navigation a much easier task.
Increase Website Speed
Page loading time is clearly an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new effective functionality or to add more content to web pages. There are many benefits to having a faster website, including a better user experience and better search engine rankings. Many studies report that 40% of visitors will leave your website if your web page takes more than 3 seconds to load. Also, if your website runs a content management system, it’s possible that every time a visitor lands on your website, a database needs to be queried in order to return the website. This additional step can add time to your load speed.
Optimize Website For Mobile
More than ever, having an effective mobile website is essential to converting customers on the go. Plus, mobile optimization gives your website a green tick for SEO, too. A recent study suggests that 51% of online sales are made using a mobile phone or tablet so, especially if your business is in ECommerce, it will pay to optimize your website for mobile – allowing your customers to shop on the go.
Content Content Content! That’s the very base of your website design. A well planned and executed website will truly have engagement when content looks relevant to the users. Plan your content before you start designing your website. Consider the example given below: it’s an informative website so you want to put a profile of the members, schedules, the result of matches, logo and other important information. Once you have this data, you can easily know what you require in your design.
According to comScore, tablet internet consumption grew 30% between 2013 and 2015. Smartphone internet consumption, meanwhile, grew 78% during the same time period. The takeaway here: In order to provide a truly great user experience, your site needs to be compatible with the different devices (and operating systems, and browsers) that your visitors are using.
At the end of the day, usability and user experience hinge on the preferences of the end users. (After all, if you’re not designing for them … who are you designing for?)So while the principles detailed in this list are a great starting point, the real key to improving the website design of your site is to conduct user testing, gather feedback, and make changes based on what you’ve learned.